Like a fish needs a bicycle

Editorial note: If you have not yet read our mission statement above, please do so in order that you can put our blogs in context. 

Paris, 1 December 2012


Put out the bunting!

It’s what we’ve all been waiting for!

Burger King is returning to France.

Yep, that’s right. Hold the front page!

The downscale cheapo fast-food chain, which packed its bags in 1997, is going to have another crack at the eating-out market in the land of haute cuisine.

Anthelme Brillat-Savarin must be turning in his grave.

They say that every cloud has a silver lining – for someone.

Presumably, the deepening depression in Europe has rekindled the predatory instincts of  the international fast-food giant.

Folks have less wonga, so they will be compelled to downshift from the bourgeois cooking of the corner bistro to the bargain-basement fare of the garish international burgermeister.

That, one assumes, is the reasoning behind the Florida-based chain’s re-entry into the French market.

According to Le Monde, the group’s first greasy spoon is scheduled to open by the end of this year at Marseille airport.

Of course, if they don’t make a go of it, they can make a quick getaway on the next plane out.

One imagines that that is why they chose this location.

We wish them a swift turnaround.

France, long at the pinnacle of western gastronomy, needs fast food like a fish needs a bicycle.

O the joys of globalisation!


 You might perhaps care to view some of our earlier posts.  For instance:

1. Why? or How? That is the question (3 Jan 2012)

2. Partitocracy v. Democracy (20 July 2012)

3. The shoddiest possible goods at the highest possible prices (2 Feb 2012)

4. Capitalism in practice  (4 July 2012) 

5.Ladder  (21 June 2012)

 6. A tale of two cities (1)  (6 June 2012)

 7. A tale of two cities (2)  (7 June 2012)

 8. Where’s the beef? Ontology and tinned meat (31 Jan 2012)

Every so often we shall change this sample of previously published posts.


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1 Response to Like a fish needs a bicycle

  1. pvaustralien says:

    I noticed a billboard for McDonald’s in my (very) French village today. It was in English! Seems they can’t even be bothered to respect even the local language anymore.

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